how we work

Behavioural science can be applied in many ways, and the best approach varies depending on the organisation and the situation. That's why we tailor our methods to each client's unique needs. While off-the-shelf solutions may be easier to explain, they often force a client's problem into a predefined template. This approach overlooks the complexity of human behaviour and the unique challenges every organisation faces.

Four ways we can help you:

Strategy

Integrate behavioural insights into business processes from the outset

Strategic Blueprint to map current gaps and opportunities
Competitor and landscape analysis from multiple perspectives
In-company strategic training and workshops

Audit

Review the end of a process to ensure a human-centric outcome

Strategic design consultancy to identify and resolve bottlenecks
Comprehensive copy and design audit
Service blueprint evaluation and optimization
Research method optimization and bias reduction

Design

Develop products and services using a behaviourally informed design approach.

Comprehensive customer journey mapping for triggers and pathways
Strategic personas and decision path analysis
Behavioural design consultancy and support

Troubleshoot

Address specific 'last mile' challenges like low sales or low engagement

Comprehensive situation analysis using existing data to map challenges and influences
Rapid improvement strategies - quick overview and small, testable changes
Advisory services for research and design projects

Fractional Services can cover some or all of these as needed, and coaching or

in-company training can also be tailored to cover one or more of the stages.

What our clients say

Director - Market Research, Jazz Pharmaceuticals

Our market research group, at a US pharma company, talked with a large number of behavioral science professionals and happily connected with Elina. We were looking for an SME who could take the tenets of behavioral science and apply them to pharmaceutical market research, at a level that our team could easily understand, and that would seamlessly mesh with other findings from the same study. Elina delivered that, and more.

Her contribution to the project was invaluable from a content standpoint, and working with her was a pleasure. Elina is flexible, responsive, and her deliverables are spot-on. I look forward to getting the change to work with Elina again!